Different Types of TrafficThere are two main types of traffic that you need to distinguish between — organic and paid traffic.
Organic TrafficThe term "organic traffic" refers to visitors who come from search engines such as Google or Bing.
On the other hand, visitors who are considered paid traffic are those who come to the site through ads (such as Google Adwords or Native advertising networks), promoted links and other paid methods.
The statistics has proved that 51 percent of all website traffic is organic. This number makes a lot of website owners who are trying to achieve maximum SEO optimization sweat. After all, who will not like the free and profitable method?
The problem is organic traffic is a long-term investment. To make a site take a place on the first page of search results, you need to win the tough competition. Do not expect to see significant results in the first few months, especially if you work in a highly competitive niche.
Organic traffic sources
- Catalogs and ratings
- Social networks
- Email newsletters
Paid TrafficIf you want to see the results immediately, aim for paid traffic. You can set up everything for this within a few minutes and receive traffic on the same day.
Tons of advertising services offer different targeting options. You can choose who will see your ads, depending on location, age, gender and other criteria.
No matter how good it sounds to have instant results, be prepared to spend a lot of money on paid ads. Advertising costs can make a hole in your budget, especially if you choose a niche with great competition.
The paid traffic sources
- Media advertising
- Contextual advertising
- Targeted advertising
- CPA networks
- Native advertising networks
Next time let's take a closer look at organic and paid traffic sources and talk more about the main ones.